TRAVEL BRANDS
Country Walkers
Content Creation, Art Direction & Template Design
In 2020, two sister travel brands came to us for creative guidance on how to create positive buzz around their travel tours and build brand awareness. We created a series of templates for both brands to set their internal creative teams up for success. Country Walkers has some of the most unique international tours in the industry and the best local guides around. We wanted to show off their beautiful locations and the special places you will experience only on their tours. This series was called “Hidden in Plain Sight” and was created as a simple but effective collection of posts that would reveal the hidden places they will discover on these unique tours. Knowing there was an abundance of wanderlust among the current customer, we saw a positive lift in brand awareness and traffic to the website.
VERMONT BIKE TOURS
Content Creation, Art Direction & Template Design
Sister Brand to Country Walkers
Vermont Bike Tours needed a template system that their internal creative team could effectively produce and create an uplifting message during the 2020 pandemic. We created 2 vibrant templates that showed off the benefits of biking even during a world health crisis. The colors and photography were eye catching and succeeded in creating positive buzz for the brand.
