IMPRESS PRESS-ON MANICURES
Social Media Content
Art Direction, Post-Production Design & Video Animation
We developed a digital advertising campaign that built awareness and inspired usage of the imPRESS brand, while establishing the brand as a nail trend authority. With engaging content, we were able to educate our target about the myriad of brand benefits. Our content demonstrated to new users the product benefits by using animation and still life photography. This reinforced the various states where the target’s nails could become compromised and illustrated that the imPRESS nails are not only durable, but look beautiful and natural too. To further resonate with our target audience, we broke them into 2 age segments and created hyper targeted content specific to each group, all of which lead to increased sales and brand awareness.
